eXtended Reality
Devised for
Successful Marketing

Providing Immersive experiences & Innovative Solutions to brands through Augmented Reality, Virtual Reality & Mixed Reality. 


Why eXtended Reality?

AugRay enables brands to redefine consumer experience, with informative, explorative and multi-sensory eXtended Reality solutions.


Sales uplift



Engagement Rate


26.89% >

Global Benchmark- 3%


4 min more Engagement than TV ads 



Immersive Experience



Your Sales


Dwell Time



ROAS (Return on Ad Spent)

147% >

Average- 2.56%



Click Through Rate



Unaided Brand Recall


Our Solutions

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Redefine your Brand

XR Product Visualization

Enable customers to experience your product through Online & Offline XR Campaigns.

eXtended Reality enables consumers to experience your product with ease that transform into digital models, which gives an immersive experience through their mobile device camera with just a click or a quick scan. Web-enabled XR doesn’t need any mobile app downloads making it hasslefree for consumers through online or offline marketing efforts. 

Online Product Fit

Blend e-commerce with immersive and interactive XR shopping experience.

Uplift your online sales by XR enabled online shopping experience, enabling customers to see real form and fit even when buying online. Whether it is to configure furniture or electronic appliances at home or  preview different colours/designs of watches on the wrist before purchase, consumers get timely point of sales insights.

Virtual Buddy

Create an emotional affinity with your brand through Virtual Buddy.

Present your very own branded virtual buddy to customers. It can be taken home, trained and will be capable of tons of animations as it grows. Virtual buddies will greet their owners when they return to retail businesses / restaurants. Augray’s PlayAR platform helps you to reward customers in-game, at retail points and expands game levels to keep them coming back to your outlet.

XR-Aided Retail

Engage your customers in-store & online to increase sales.

Unlock the world of rich & immersive in-store & online retailing where customers can view/ match/ customize products virtually. Convert sales and build trust with customers by augmenting specifications, nutritional information, ratings/ reviews and more.

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Exciting XR Engagement

Engage your audience with increased dwell time with interactive XR enabled BTL promotions.

Provide an immersive experience to your audience like playing football virtually with favourite stars and taking a selfie together. Leverage the ultimate retention platform with XR games powered by brand sponsored rewards.

Wander VR

Transform travel experiences from drawing rooms to destinations.

Create virtual tours for destinations, hotels, attractions and enable travellers to plan. Augment monuments in the location with visual insights. Augray’s WanderVR powers destination exploration in a portable and vivid way.

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PlayXR Gamification & Rewards

Engage your customers with gamified brand campaigns.

Augray’s PlayXR platform combines numerous XR re-skinnable Games and a Rewards system, it enables you to engage your customers with tailor-made gamified campaigns to tell your brand stories, engage users for a longer duration, upsell your products and rewarding mechanism leading to increased sales.   

Exciting games

Transforms exciting mobile games into a seamless playground where experiences change depending on the place, persona, and context.

Rewards system

Brands combine game rewards and physical rewards to engage users, drive retention and advocacy.

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Video XR

Engage your customers with the unique XR experience & make them part of your video content

Video XR enables your customers to participate in engaging VideoXR campaigns, capture themselves in celebrity endorsement campaigns along with their favorite movie stars, sports icons, brand mascots, and animated characters. It generates highly personalized engagement & organic user-generated content. Video XR campaign enhances your promotional digital & non-digital campaign performance with increased dwell time, immersive experiences and participation, it amplifies online reach by triggering excitement of audiences to invite & share it with their friends and loved ones. All of this is possible by giving the audiences a seamless experience with just a web-link click or a scan from the mobile device without installing any mobile app.

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Let Imagination

Drive Your Reality

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Our Platform Capabilities

Brands we have been delighting


Clients Testimonials

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"We were glad to work with Augray. We were happy with the engagement, we saw. Many people queued up to engage with the brand. This was one of our most successful events. It was difficult enough to get the highest quality solution in this format, but Augray was persistent enough to deliver it to us."

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“This Christmas activation we did was fantastic and was a milestone for all of us at Coke. On behalf of Coca-Cola, I want to thank everybody at Augray for all the support we got to brainstorm, ideas and all the little things I wanted to change at every stage. Looking forward to work again with all of you for the rest of the year.”

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