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eXtended Reality
Devised for Movie
Promotions

Providing innovative & immersive experience to audiences with eXtended Reality solutions

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Bringing
Movie Promotions + To life

eXtended Reality gives an edge to your 360° Marketing Campaigns & get 10X results through Digital Campaigns, TV commercial, Talk Shows & Success Meets, Radio & Newspaper Ads, Audio launch & Promotional Events and PR Junkets, Optimize your media spends and realize higher ROI with XR enabled campaigns, it’s more than just plane teasers, trailers, audio release, posters, and Ads. It is highly interactive and builds an emotional affinity with the audience.

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Why eXtended Reality?

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22%

Sales Uplift

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9X

Engagement Rate

26.89%>

Global Benchmark - 3%

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8X

4 min more Engagement than TV ads 

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80-100%

Immersive Experience

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2.5X

Dwell Time

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6.3X

ROAS (Return On Ad Spent)

147% >

Average - 2.56%

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12.5%

Click Through Rate

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30%

Unaided Brand Recall

 

Our Solutions

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Video XR

Engage your audience with the unique XR experience & make them part of your video content.

Video XR enables your audience to participate in engaging promotional content, capture themselves with their favorite stars, singers or popular movie cast with newly released songs, dance numbers, trailers or action scenes. It generates highly personalized engagement & organic user-generated content. Video XR campaign enhances your promotional digital & non-digital campaign performance with increased dwell time, immersive experiences and participation, it amplifies online reach by triggering excitement of audiences to invite & share it with their friends and loved ones. All of this is possible by giving the audiences a seamless experience with just a web-link click or a scan from the mobile device without installing any mobile app.   

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WebXR Campaigns

Faster & Hassle-free XR experience using Web,
no mobile app required.

Enable your audience to experience your exciting AR & XR campaigns with just a click of a button or quick scan using their mobile phone camera. It is cost-effective and can be deployed faster, consumes less memory and load time. It allows tracking the campaigns effectively and measures campaign performance & ROI, it also allows to deploy integrated campaigns on both Non-Digital & Digital mediums like all social media & WhatsApp to amplify the online reach, provides enhanced campaign performance with increased click-throughs & conversions, higher engagement rate, dwell time and immersive experience.     

DisplayXR Campaign

Enable XR movie promotions with traditional methods

Digitize your traditional posters, newspaper ads, In-theatre display and Billboards to interactive movie promotions, engage your audience with an immersive experience and increased dwell time. Optimize your ROI from the ever-increasing media costs by enhanced engagement rate, stand out from the competition and the existing clutter.  Integrate traditional promotional methods with your digital campaigns with innovative webXR campaigns, allowing your audience to share the experience on social media to amplify organic reach.

XR Live

Enable BTL movie promotions with exciting & engaging live experience

Provide a unique experience to your audience at multiplex & shopping malls with movie characters, actors, movie sets, allowing the audience to physically participate in the sensor-based & image XR activity with increased dwell time and immersive experience, which will create a personalized and emotional affinity, It generates organic reach and creates influencers by allowing the audience to share the exciting experience on social.   

PlayXR Gamification

Engage your audience with movie theme-based games (With or Without Mobile App)

Augray’s PlayXR platform combines numerous XR re-skinnable Games and a Rewards system, it enables to engage your audiences with movie theme-based gamified campaigns and engage for a longer duration. rewarding mechanism helps to deploy customized campaigns to redeem the rewards to win free movie tickets and the chance to meet celebrities etc.  

 

Case Study

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Our Platform Capabilities

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Brands we have been delighting

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Clients Testimonials

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"We were glad to work with Augray. We were happy with the engagement, we saw. Many people queued up to engage with the brand. This was one of our most successful events. It was difficult enough to get the highest quality solution in this format, but Augray was persistent enough to deliver it to us."

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"This Christmas activation we did was fantastic and was a milestone for all of us at Coke. On behalf of Coca-Cola, I want to thank everybody at Augray for all the support we got to brainstorm, ideas and all the little things I wanted to change at every stage. Looking forward to work again with all of you for the rest of the year."

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Contact me at:

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