Experiential Retail + To Life
eXtended Reality is redefining the customer engagement rules allowing brands to win and retain the customers, creating omnichannel-immersive experiences with product interactions at various touchpoints including in-store/brick & mortar & online shopping/e-commerce.
Retail Industry is transitioning rapidly to stay successful with increasing consumer power and has gone through multiple disruptions in the recent past. Technology is enabling retailers to meet ever-increasing consumers’ demands.
Brick & Mortar
Why eXtended Reality?
CLICK THROUGH RATE
4 MIN MORE ENGAGEMENT THAN TV ADS
UNAIDED BRAND RECALL
ROAS (RETURN ON AD SPEND)
WebAR Aided Retail
Transforming the shopping experience for customers with a mobile camera, No App required.
Allows retail brands to connect with their customers providing 3D product visualization & specs across e-commerce and brick & mortar. Creating an omnichannel journey with an immersive experience at multiple touchpoints bridging the gap for online and in-store shoppers.
Amplify sales & enhance customer engagement with disrupting technology, which provides a faster and seamless experience to customers, measure the marketing efforts from online click-throughs to conversions and from store walk-ins to dwell-time with great insights at various touchpoints.
RetailXR for In-store Experience
Create an In-store experience to engage your customers & uplift your sales
Brick & mortar continues to play an important role in providing unique shopping experience to their customers, as customers are seeking to experience before purchasing anything. The rise in e-commerce has not changed consumers’ desire to visit the physical stores, but only expectations from retailers have risen.
We offer eXtended reality solutions to retailers to engage with their customers, by creating an in-store immersive experience with a visual & virtual display of the products and specifications to try-on’s, in-store navigation to find product information to avail best deals & rewards which enables the customers to carry the experience home along with the products.
RetailXR Gamification & Rewards
Engage your customers emotionally & retain with gamification.
Create omnichannel gamification of your product experience and brand campaigns to enhance sales and retain customers with loyalty points & rewards. It enables you to engage your customers with tailor-made gamified campaigns to tell your brand stories, engage users for a longer duration, upsell your products and rewarding mechanism leading to increased sales.
Create an emotional affinity with your brand through Virtual Buddy.
Present your very own branded virtual buddy to customers. It can be taken home, trained and will be capable of tons of animations as it grows. Virtual buddies will greet their owners when they return to retail businesses / restaurants. Augray’s RetailXR platform helps you to reward customers in-game, at retail points and expands game levels to keep them coming back to your outlet.
Engage your customers with the unique XR experience & make them part of your video content
Video XR enables your customers to participate in engaging VideoXR campaigns, capture themselves in celebrity endorsement campaigns along with their favorite movie stars, sports icons, brand mascots, and animated characters. It generates highly personalized engagement & organic user-generated content. Video XR campaign enhances your promotional digital & non-digital campaign performance with increased dwell time, immersive experiences and participation, it amplifies online reach by triggering excitement of audiences to invite & share it with their friends and loved ones. All of this is possible by giving the audiences a seamless experience with just a web-link click or a scan from the mobile device without installing any mobile app.
Our Platform Capabilities
Brands we have been delighting
"We were glad to work with Augray. We were happy with the engagement, we saw. Many people queued up to engage with the brand. This was one of our most successful events. It was difficult enough to get the highest quality solution in this format, but Augray was persistent enough to deliver it to us."
"This Christmas activation we did was fantastic and was a milestone for all of us at Coke. On behalf of Coca-Cola, I want to thank everybody at Augray for all the support we got to brainstorm, ideas and all the little things I wanted to change at every stage. Looking forward to work again with all of you for the rest of the year."